![]() Mastheads have changed across The Guardian – in all formats – and the Observer in a bid to create a confident representation of serious trusted journalism, according to The Guardian.īreuer says, “The bold new masthead represents The Guardian’s place and purpose in today’s turbulent news agenda.” “Simplicity confidence and impact” ![]() The redesign has been led by The Guardian’s creative director Alex Breuer who has headed up an in-house team including deputy creative director Chris Clarke and digital design director Ben Longden. The publisher is aiming to break even by April 2019 the first time it has done so since the 1980s. Guardian Media Group is citing cost savings of “several million” as a driver for the redesign of the newspaper, which is now cheaper to print. The Observer will follow suit, launching in tabloid format on 21 January. Today the new tabloid edition hit news stands, replacing the Berliner format, which has been printed since 2005. The Guardian has undergone a design overhaul, which sees a new print tabloid format introduced alongside refreshed and reorganised digital products.
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